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Servis Returns To UK

Approach PR are Promoting One of Britains Famous Brands!!


100-year heritage and 50 years loyalty – Servis is back!

Janet McHugh and the UK's first Servis HydroDrive machine
Janet McHugh and the UK's first Servis HydroDrive machine
Household appliance favourite Servis is being relaunched in the UK with the Approach team behind the headlines of this loved white goods brand.
Launching with a range of HydroDrive washing machines closely followed by stunning retro fridges, Approach is targeting the consumer, business and trade media while supporting with social media and awareness raising events.
Bringing a human element to the business story, Approach has enlisted the help of Servis fan Janet McHugh who has had the Servis brand in her family for over half a century.
Janet’s story will be showcasing in the national, regional and online media over the coming weeks. Category Manager Simon Hedges says:  “After 100 years of Servis in the UK an incredible brand loyalty has developed for the products and after Approach uncovered Janet’s determination to find another Servis machine to replace her 20-year-old model, we knew that the first home to host the arrival of our brand new range of washing machines, simply had to be Janet’s.”





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